Serena has worked in the river restoration field for more than thirteen years, focusing largely on dam removal planning. McClain works with regional and national stakeholders to demonstrate how to enhance safety, quality of life and economic development by restoring the natural function of rivers and utilizes her communications and policy expertise to ensure that local communities and key decision-makers are aware of the opportunities available to them and are equipped with the tools necessary to aid them in those decisions.
Serena joined American Rivers in 2001. Prior to that, she was an account executive with Porter Novelli, where she developed media and marketing strategies for a number of associations and issue-oriented campaigns. While at Porter Novelli, Serena also took a leave of absence and served as a political media consultant on the Gore-Lieberman presidential campaign.
Education: B.A. in Political Science from Angelo State University
Favorite River: San Marcos River