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Eric Boucher

Director of Online Strategy

Eric leads American Rivers’ digital strategy across all of our online channels, including our website, social media, and email efforts. He comes to American Rivers after over eight years working with non-profits and foundations at digital agencies in Washington, DC. As a Senior Account Director at Blue State Digital and the Director of Project Management at Threespot, he helped national non-profits such as Amnesty International, United Negro College Fund, and the National Wildlife Federation develop their digital strategies, including website development, social strategy, online fundraising and acquisition, and digital storytelling. Prior to the agency life, Eric managed National 4-H Council’s website, creating content and games with a focus on youth development.

Education: BA in English from George Washington University.

Favorite River: The Blackstone River (the birthplace of the industrial revolution in the US)

River story: I grew up in Rhode Island, in a town bordered by the Blackstone River. My wife is tired of me droning on about the history of the Blackstone, but the river’s role in the creation of Slater’s Mill is what sparked the industrial revolution in the U.S. While that is a nice bit of trivia, the Blackstone suffers in many ways from its history, having long been polluted by the textile and metal industries. Growing up we weren’t allowed to go in the water, and even now the river’s banks are littered with the shells of industry that has long since dried up and moved on. Sadly, it didn’t take long working at American Rivers to realize the Blackstone is hardly the exception. But it is encouraging to work someplace where we are trying to change this!