Inside a Mall or Outside by a River?

American Rivers is partnering with REI to get folks outside this Black Friday.

Skip Armstrong

When did standing in line at the mall on the day after Thanksgiving become a holiday tradition?

We love that REI challenged that idea last year with its #OptOutside campaign, and they’re doing it again this year.

We'd rather be outside on Black Friday.
We’d rather be outside on Black Friday.

We’re joining REI in encouraging everyone to #OptOutside on Friday, November 25. Instead of going shopping, head for your local stream or river! Go for a walk along a creekside trail, go paddling or fishing, explore a riverfront park. Because there’s no question that spending time near free-flowing water is much more enjoyable than being stuck in a crowd at the mall.

REI makes it easy to find nearby parks and other cool spots – just type in your zip code – and you can search by “kid friendly,” “dog friendly,” and by a variety of activities.

So start planning your outing! And share your river adventures with us. After you #OptOutside on Black Friday, tell us about your river story here.

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