Aveda first selected American Rivers as a recipient organization of its Earth Month program for the mid-Atlantic region (Washington, DC, Delaware, Maryland and Virginia) in 2011.
Generous donations from Earth Month continue to make an incredible impact on our ability to remain focused on clean water and our fight to protect and restore our nation’s rivers. Additionally, Earth Month has allowed us to connect with thousands of individuals through events and activities in stores and salons.
We are excited to have been selected as the mid-Atlantic Earth Month charity for the fifth year in a row for 2015! Over the past four years, Earth Month has raised over $175,000 to support our work protecting wild rivers, restoring damaged rivers, and conserving clean water for people and nature. This support has been vital in engaging communities with their local rivers and providing clean drinking water for future generations.
We are honored that Aveda shares our dedication to protect and restore the nation’s rivers, recognizing that healthy communities require healthy rivers.