CEO of Patagonia, Yvon Chouinard is perhaps one of the most admired businessmen to contribute to the outdoor equipment industry with a key focus on environmental protection. Not only is Chouinard an innovator of outdoor gear and apparel, but also a leading contributor to written works on environmentalism and sustainable business practices.
Chouinard’s love for wildlife has led him to donate 10% of Patagonia profits to environmental nonprofits and grant employees pay for involvement in environmental activism.
He has been a staunch advocate of removing Matilija Dam on California’s Ventura River, the four dams on Washington’s lower Snake River, and others. American Rivers is grateful for his continual support of national river restoration and wildlife protection efforts.