What is, and is not, water efficiency?

Water efficiency accomplishes more with less by using the best available technology and using water in smarter and more innovative ways. Water efficiency is different from water conservation which, while also important, is generally more focused on changing behavior and habits like turning off the tap while brushing your teeth.

Water efficiency does not mean doing less. Water efficiency isn’t about asking citizens to shower once a week or plant a cactus in the front yard.

Water efficiency is about flushing high-efficiency toilets and growing your trees and flowers with rainwater or gray water — instead of Evian™ quality drinking water. It is about sustaining a high quality of life. It is about using innovative and smart technology to use less water to accomplish the same work.

Water efficiency is simply the most cost-effective and immediate way to ensure safe, clean and available water for our families, neighbors and businesses.