American Rivers launches River Ambassador Program for river businesses and outfitters

April 11th, 2012

<p><a href="">Amy Kober</a>, (503) 708-1145<br /><a href="/preview!"></a></p>

Washington, DC – A new program launched by American Rivers, the nation’s leading river conservation organization, is helping local businesses and outfitters connect with customers and join the effort to protect rivers and clean water.

The River Ambassador Program captures the enthusiasm that people have when they visit a river and gives them opportunities to take action for conservation. River Ambassador businesses receive benefits including outreach materials, recognition at, the American Rivers newsletter, social media outreach, and more.

“Local businesses and outfitters are some of the best advocates for clean, healthy rivers. We are excited to work with them to introduce more people to the joy and beauty of rivers, and inspire a new generation of conservationists,” said Anne Paterson of American Rivers.

Loveland Canoe and Kayak, located on the Wild and Scenic Little Miami River, was among the first businesses to sign up.  Owner Mark Bersani commented on his participation in the River Ambassador program: “We feel it’s an important part of our stewardship to take good care of our waterway and help to keep it clean and healthy.  Our partnership with American Rivers has enabled us to promote and host highly successful annual river cleanups and provides us with resources to help educate paddlers about river conservation. We’re very excited to be charter members of the River Ambassador Program.”

Healthy rivers are valuable community assets that are vital to health, quality of life, and recreation. From fishing to paddling to wildlife-watching, rivers offer endless opportunities to connect with the outdoors. According to the Congressional Sportsmen’s Foundation, more people fish than visit Disney World each year, and paddle sports are the fastest-growing segment of the outdoor industry.

River businesses are invited to join the River Ambassador program today. Membership starts at $250 annually.  To become a member, visit, or contact Anne Paterson, or 202-347-7550.


About American Rivers

About American Rivers

American Rivers protects wild rivers, restores damaged rivers, and conserves clean water for people and nature. Since 1973, American Rivers has protected and restored more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, and the annual America’s Most Endangered Rivers® campaign. Headquartered in Washington, DC, American Rivers has offices across the country and more than 200,000 members, supporters, and volunteers.

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