American Rivers Hires New Marketing Director
Jennifer Levine joins American RiversNovember 3rd, 2008
Amy Kober, 206-213-0330 x23
Washington, DC – American Rivers, the nation’s leading river conservation organization, today announced that they have created and filled a new Director of Marketing position, to help solidify their national profile and further engage key constituencies in protecting and restoring rivers.
Jennifer Levine, a veteran communications and marketing professional, joined American Rivers in October, 2008. With almost 20 years of experience in corporate, agency and non-profit marketing and communications, Levine will develop and implement a comprehensive, integrated marketing program.
“This new position at American Rivers illustrates our commitment to communications and marketing as an integral part of our growth, and we are delighted to have such a talented professional as Jennifer joining our team,” said Rebecca Wodder, President of American Rivers.
In her role as Director of Marketing, Jennifer will handle a wide range of responsibilities including overseeing all of American Rivers’ publications and the website, managing the National River Cleanup™ campaign, and executing corporate cause-related marketing programs.
“I’m thrilled to join an organization that has been a leader for 35 years protecting and restoring the nation’s rivers for the benefit of people, wildlife and nature,” said Jennifer Levine, the new Director of Marketing for American Rivers.
Jennifer comes to American Rivers from one of Washington, DC’s largest graphic design agencies where she worked to increase the agency’s visibility and client base. In that position, she generated new business leads that increased firm business by more than 25%.
Prior to that, she served as a Vice President in the Health and Medical Department at Ogilvy Public Relations Worldwide. In her role at Ogilvy she worked on the Heart Disease and Stroke Prevention Program for the Centers for Disease Control and Prevention on a new guide for state health departments on how to communicate about policy and environmental changes.
For four years, Jennifer headed the communications department at the National Breast Cancer Coalition (NBCC), a non-profit advocacy organization dedicated to ending breast cancer. While at NBCC, she created public awareness campaigns, conducted extensive media outreach and media relations, developed marketing materials, built corporate partnerships and worked closely with the Coalition’s board of directors. She also took a leadership role in the Coalition’s annual advocacy conference and represented the Coalition at partnership meetings.
Previously she worked as Communications Director for the International Bottled Water Association focusing on safe drinking water issues for immuno-compromised populations.
Jennifer holds a Bachelor of Arts Degree in French from the University of Wisconsin at Madison.