American Rivers and Filson Announce Partnership to Help Wild and Scenic Rivers

1% of Stockingfoot Waders sales to be donated To American Rivers Wild and Scenic River Campaign

May 2nd, 2008

Amy Kober, American Rivers, (206) 213-0330 ext. 23


Julie Murphy, CGPR, (781) 639-4924


Amy Terai, Filson, (800) 778-5111 ext. 3767  

Seattle, WA –  Filson, long known for its classic fly fishing line, is introducing Stockingfoot Waders at retail this month. In celebration of this product launch, which coincides with the 40th anniversary of the National Wild and Scenic Rivers Act, Filson will donate 1% of the sales of the new Waders to the American Rivers Wild and Scenic River Campaign.

Filson Stockingfoot Waders, featuring a proprietary five-layer construction, are waterproof, breathable and salt water resistant. Performance elements include a gusseted crotch and articulated knees for freedom of movement, outer leg seams for greater durability, neoprene booties to accommodate a large range of foot sizes and Mackinaw wool lined handwarmer pockets. The suspenders are removable for quick conversion to waist-high waders with a removable belt and drawstring top closure. Classic Filson design elements include bridle leather trim and Filson brass snaps on the mesh front pocket.

“Filson customers will be wearing our new waders on the many rivers protected by the Wild and Scenic Rivers Act,” said Bill Kulczycki, president and CEO of Filson.  “It is our responsibility to preserve the wild places where our customers play.”

Proceeds from Filson’s initiative will be utilized by American Rivers to support its Wild and Scenic River campaign which increases the protection of the nation’s most outstanding rivers through Wild and Scenic designations.

“Filson’s reputation as a heritage outdoor brand known for quality and commitment to the outdoors makes it an ideal partner for American Rivers,” said Rebecca Wodder, president of American Rivers. “We appreciate their support for our mission of standing up for healthy rivers and the communities that depend on them.”

Other keystone items from Filson’s fishing line include:  Men’s and Women’s Feather Cloth Fly Fishing Shirt (long and short sleeved); Oil Finish Cover Cloth Wading Jacket; Foul Weather Fly Fishing Vest; Fly Fishing Strap Vest; and Fishing Waist Pack.

The National Wild and Scenic Rivers Act celebrates its 40th anniversary this year. A Wild and Scenic designation forever protects the free-flowing condition and outstanding values of our country’s most precious rivers. To qualify, a river must be free-flowing with outstanding scenic, recreational, geologic, fish and wildlife, historic, cultural or other similar values. There are currently more than 165 Wild and Scenic rivers (totaling 11,000 miles) in 38 states.

About Filson:  Filson, a leading outfitter for outdoor enthusiasts, is committed to providing the highest performance apparel that stands up to the toughest conditions. The company’s 111 year legacy is built upon its reputation for honesty, quality and durability.  The brand’s tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors.  Renowned for proprietary fabrics such as heavyweight Tin Cloth and warm, rugged Mackinaw Wool, Filson’s quality apparel and accessories have made it a trans-generational brand.  The company’s flagship retail store is located in Seattle, Washington, where the company is headquartered, and another retail store is located in Denver, Colorado.  For information or a free catalog, call #800-624-0201 or visit http://www.filson.com/.

 


###

About American Rivers

About American Rivers

American Rivers protects wild rivers, restores damaged rivers, and conserves clean water for people and nature. Since 1973, American Rivers has protected and restored more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, and the annual America’s Most Endangered Rivers® campaign. Headquartered in Washington, DC, American Rivers has offices across the country and more than 200,000 members, supporters, and volunteers.

Rivers connect us to each other, nature, and future generations. Find your connections at AmericanRivers.org, Facebook.com/AmericanRivers, and Twitter.com/AmericanRivers.