New River Ambassador Program for River Businesses!


American Rivers River AmbassadorWhat’s better than floating lazily down the river on a summer afternoon? Or battling the rapids as you paddle down the river?  Or dropping a line in your favorite stream as the sun is coming up?  River-related businesses help make all of these experiences possible. They are also some of the best advocates for clean, healthy rivers.

We are excited to launch the River Ambassador Program to help introduce more people to the joy and beauty of rivers. 

The program is designed to help businesses and outfitters connect with customers through our clean water and river protection efforts. The program captures the joy that people have when they visit a river and gives them opportunities to take action to protect waterways for future generations.

Our friends at Loveland Canoe and Kayak, located on the Wild and Scenic Little Miami River in Ohio, were among the first to sign up.  Owner Mark Bersani said, “We feel it’s an important part of our stewardship to help keep our waterway clean and healthy.  Our partnership with American Rivers has enabled us to host highly successful annual river cleanups, and has provided us with resources to help educate paddlers about river conservation. We’re very excited to be a charter member of the River Ambassador Program.”

Healthy rivers are important to communities and are vital to health, quality of life, and recreation. River businesses can play an important part in helping us protect our clean water.  Find out how your business can become a River Ambassador.