Green Infrastructure – It’s not just for environmentalists anymore


Lately I’ve been working with a lot of groups in the green infrastructure community of practice. Basically organizations or companies that are directly involved in the implementation of green roofs, urban trees, permeable pavement and the like.

So you can imagine how pleased I was to see that American Rivers was featured in Greenroofs.com week in review video, as seen on their website. Their video highlighted some of the results in our recent report, Putting Green to Work.

The different industries involved in green infrastructure are an important component of improving the health of our rivers. As we’ve mentioned in previous blogs, green infrastructure is an important component in improving our rivers and water quality, but green infrastructure doesn’t take off with just pilot projects or a few government sponsored rain gardens. There needs to be a foundation of trained professionals and companies that can build different green infrastructure solutions. The growth of the green infrastructure sector means that companies are being created specifically to design and build real world solutions to our water quality problems.  And the growth of this sector means not only are we improving water quality, but we’re growing jobs too.

That’s right, with every green roof we build, or bioswale designed, there is a landscaper, roofer, engineer or other professional involved. Green infrastructure isn’t just some pie-in-the-sky concept to improve water quality, it’s a real world solution supported by professionals.

So next time you hear the term green infrastructure, don’t think of it as some abstract environmental concept. Think of it as real world solutions being moved forward by capable professionals and certified businesses. Green infrastructure, it’s not just for show anymore. It’s for real.