Gettin’ Dirty with REI

REI is not only a generous sponsor of American Rivers’ National River Cleanup™ but on September 18th they rolled up their sleeves and got dirty during their own river cleanup along the Juniata in Bedford, Pennsylvania. 

It was a crisp cool morning that turned into a warm and pleasant afternoon, perfect for a cleanup. I had the privilege of participating in their cleanup and enjoyed their trash-free BBQ lunch afterwards.  Nearly 70 employees from REI, American Rivers, and other local companies, helped make the cleanup a great success. 

REI, as a company, has a long-term goal to become zero-waste-to landfill by 2020.  If more business had this same idea… landfills would be something of the past! (Maybe cleanups too!)